Reaching the right audience

With social media ads

How an industry-specific video reached the exact target audience with social media ads

Analyzing where the correct audience is

Setting up the campaign precisely

Hitting the exact right audience

Finding the ideal customer

Using smart segmentation tools

A global company had tried to reach out with its somewhat complex solutions for a long period, but struggled to reach the quite niche audience of mining companies. After creating a stand-out ad creative in the shape of several videos, we used LinkedIn since our research showed that it is where their ideal customers are active within the industry.

Using targeted audience tools

Hitting the bullseye

When setting up the campaign, we used criteria such as job titles and functions, industries, and company size to filter down the audience instantly. By adding specific companies the customer already knew were interesting, we finalized a targeted audience ready to receive the ad creative.

Generating interest

At a low cost

Within a couple of weeks, the ad generated a large number of video views from decision-makers within the desired industry that later turned into concrete leads and sales.

Sounds interesting?